Part of being a good writer is knowing when to hand over the mic.

Here’s a bit about me from some of my previous superiors and teammates:

“Where do I start? I try not to play favorites, but Kelly is one of my all-time favorite hires. She came to my then M.Gemi team as a fashion blogger, and she instantly just *got it.* In the shortest imaginable time, she became a valued partner and team member. On the marketing/writing front, she is in the very top echelon of writing talent. Her way with words and understanding of what motivates consumers to act are both unmatched. As a team member and leader, she is someone who is trusted, can be counted on, carries weight, shares knowledge, roots for the greater good, and falls in love with the business in a way that's infectious. And as a partner to me, she was a dream, quickly gaining an understanding of how I worked, making smart recommendations, and becoming a supremely appreciated right hand with her own unique point of view. Since we worked together, she's only developed further. I've watched her innovations, commitment, and advances admiringly from afar. I'd work with her again in a heartbeat (I should be so lucky) and I am admittedly jealous of anyone who gets to!” –Rachel Solomon, Creative Director. I reported directly to Rachel at M.Gemi and overtime we grew the copywriting team. She led strategy and seasonal campaigns, while I managed the junior copywriters and was responsible for keeping all run-the-business projects on point.


“I had the pleasure of working with Kelly at Keds and wish our time together had been longer. Kelly is a superb copywriter and really digs deep to understand the consumer in order to build the right brand voice and messaging. That is just her basic capability and she extends past that a million times. She is a strategic thinker with creative ideas and solutions. She’s always taking initiative to create newness and be innovative. I’d hire Kelly in a heartbeat and would recommend her for any brand that is interested in building an emotional connection with their consumers through strong messaging and a compelling brand voice! Kelly is a rockstar! 💥” –Lisa Lewis, Chief Marketing Officer. When Lisa started at Keds, she moved me up from being a dedicated US eCommerce copywriter to being a part of the brand marketing team where I became Copy Lead & Brand Voice, dictating editorial for all Keds regional partners from social captions and product copy to seasonal campaigns and OOH advertising.

“I can't say enough good things about Kelly's passion, thoughtful approach, and creative thinking. She was an invaluable team member to me in our time together at Keds, and the first person I would go to for a brainstorm. Kelly's scope exceeds far beyond her expertise in writing and brand voice. She has a natural ability to understand the consumer she's writing for and craft campaigns that spark an emotional connection. Kelly's greatest strength is her ability to reach customers with the kind of thoughtfulness that leads to brand loyalty and advocacy. I have had the pleasure of working with Kelly again in my current role at Piaggio Fast Forward, where Kelly writes for us part-time. As a startup with a very specific target customer, we knew we needed someone to help us translate our consumer research into an accessible brand voice. Kelly knocked it out of the park and has continued to work for us on long-form blog posts, emails, and ad copy. Kelly's creativity is paralleled only by her data-driven approach to writing. She is the first to cheerlead when we break records for open rates or exceed engagement goals on a post, and I'm always so impressed by her thoughtfulness and problem-solving. Kelly would add value to any team she's on, and I cannot recommend working with her highly enough.” –Meredith Wilson, Digital Marketing Lead.

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“One day I will find the words, and they will be simple.”

Jack Kerouac

About me, by me:

I’m part creative director, part marketing strategist.

I have the ability to see the big picture and translate it through all consumer touch points. I work with marketing experts to strategically develop easily digestible, results-driven briefs and also creatively execute those briefs down to the most minute detail (I have an obsession with writing subject lines that make record-breaking open rates). I’m passionate about creating the best and most captivating customer experience by focusing on authenticity and stellar storytelling.