Product Copy

THE BOW TIE, is a luxury bow tie e-tailer based in Germany. I wrote each product description with an affluent style-obsessed consumer in mind.

 
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The Cure-ist is the first bath bomb “prescription” made for millennials. I wrote each product description to speak to that millennial consumer—witty, honest, a little self deprecating.

 
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Consumers count on Keds for comfort and effortless style. As I develop unique copy for each style (over 300 every season), these are the key features I keep in mind.